Our 2016 story and what’s to come in 2017…

At our Christmas mini break (a meal, disco, a night at the hotel and breaky) at the Stourport Manor, we counted that of approximately 150  people enjoying the party at least 10 were our brides from our last 14 years. It was lovely as they took time from their own festivities to come and say “hi” and have a catch up, and it really is like greeting an old friend and we love that we had a small part to play in making their wedding day the best day ever! As usual when we are all together great fun is had by all and it was a fab way to finish a lovely year.


So how would we sum up 2016?

This year has been a crazy one even by our standards and  a year of change both front of house and behind the scenes. The year began with a shop re-decorate and move around and whether it is just because we are always working in the future with delivery dates and fittings, or we are just getting old, but this year seems to have flown by in the blink of an eye! Our recent Facebook Christmas Countdown with our favourite moments of the year was fascinating as we realised exactly how much we had managed to fit in and why we were so thankful of our lovely break over Christmas and New Year!

This year saw the return of us exhibiting at the National Wedding show at the NEC which is astonishing in itself as we all (except Jenny) said would never happen again!  One of the best things about the National Wedding Show (apart from Jenny’s fabulous steak!!!) is meeting brides who wouldn’t normally have visited our store and welcoming them to the madness of the wedding rooms!

We love our customers, making them happy is why we do what we do, and we have had some amazing pictures this year from our lovely ladies! We get very excited when we see the pictures from your special day – here are our few of our brides from this year.

A major change this year has been saying “goodbye” to some of our dress designers, and welcoming not one but two of the most recognised and mainstays of the British bridal industry to our store! Just before we headed off to Harrogate in September we couldn’t believe our luck when we asked if we would like to become Amanda Wyatt stockists. They design the most beautiful bridal and bridesmaid dresses and  have absolutely fabulous accessories so we really were clicking our heels in delight!

Our other new bridal designer in store is Romantica, which is a perfect fit as we have worked with them for years with their bridesmaid and sister brand Pure and Opulence. They will fit perfectly alongside our already amazing designers and we can’t wait for you all to see their designs in the new year!

Here’s to 2017!

We have lots and lots planned for next year already with the Bridal Fairs getting booked in, new collections arriving in the new year, designer launches and of course our manic Prom week during February half term! Yet again we are starting with a shop face lift after the daunting (and slightly traumatic) task of re-carpeting virtually the entire shop! It looks wonderful and was worth all of the hard work of moving every single dress, cabinet, chair and sofa around! Next year also sees a very important anniversary for Jenny who first made the brave move to set up her own business in 1987, which continues on to this day in the form of the wedding rooms and Jenny Lane Sewing Services! I am sure we will use this as an excuse to have a get together and of course a rather large cake in celebration!

We would like to thank you all for being part of our story and we can’t wait to see what happens next!

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